YouTube is the only other scale player that really brings a truly social element to streaming. Even though Facebook has all the ingredients to do what those guys did, but at scale, it is far too big to try to get away with that strategy so had to get licenses in place first.
These apps were small enough to be able to do first and ask forgiveness later. Apps like Dubsmash and Musical.ly showed that it doesn’t have to be that way. In short, the fun has been taken out of music. YouTube now has a social music competitor worthy of noteįor a whole host of reasons which warrant a blog post of their own, streaming music has coalesced around a very functional value proposition. (MIDiA subscribers – check out our forthcoming inaugural ‘Tech Majors Quarterly Market Shares’ report to see how Facebook’s content strategy stacks up against Apple, Alphabet and Amazon, and where it will be heading.) Facebook may be embarking on a content strategy like the other tech majors, but unlike Apple and Amazon, its core focus will be ad supported, not premium. Streaming music is a low margin business that is being competed over by a number of very well established heavyweights. Not only is it the wrong fit, it simply doesn’t need to. Let me rephrase that, just in case anyone in Facebook’s management team is getting tempted to – wrongly – make the wrong move – Facebook should never try be a Spotify clone. It’s not about subscriptions, nor should it beįacebook was never going to try be a Spotify clone. Doing live stream lip syncs in Facebook Live videosįor now the roll out is limited, which will give Facebook the opportunity to hone the service and learn from the behaviour of a relatively narrow user group.The official blog outlines two key use cases: As widely anticipated the service offering focuses on using music to add context to social experiences. Facebook has announced its long mooted move into music.
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